Every relationship you're in is running a test you don't even know you're taking. And, most men are failing it in slow motion. Today's guest built his reputation calling out the exact moments men hand over their frame without noticing: the pedestal-building, the concessions that pile up one at a time until there are a thousand of them, the "I appreciate your energy" while she's quietly checking out. This isn't theory. It's the pattern behind every man who woke up one day wondering how he ended up as her Plan B in his own home.
We're getting into “shit tests” and why they never stop, why contempt is the clock counting down on a marriage, and why the “go plan” is the same as the “stay plan" might be the most freeing sentence you hear all year. We'll cover a few of the 7 spokes of a high-value man, some of the the 21 red flags and 16 green flags worth knowing before you commit, and why proximity, familiarity, and exclusivity are what actually build attraction. If you've ever felt like you're auditioning for your own life, this episode is your wake-up call.
Rich Cooper spent sixteen years building Canada's most successful private debt relief company (a business Profit Magazine named one of the country's fastest-growing three years running, and one that earned him an Entrepreneur of the Year nomination from Ernst & Young). Then his marriage fell apart, he lost nearly everything he'd built, and he started talking into a camera in his car about what actually happened. That channel, launched in 2014, has since passed a billion views, and Rich has become one of the most direct (and most argued-about) voices on men, women, and the truth nobody wants to say out loud about modern relationships.
He's the bestselling author of The Unplugged Alpha: The No Bullshit Guide to Winning with Women & Life and The Top Shelf Man: How the Top 5% of Men Build Wealth, Live Life on Their Terms, & Keep High-Value Women. Both books strip away the comforting lies men are sold about relationships: hypergamy, the selection phase, the traits that actually keep a high-value woman long-term. And it’s all built from what he's seen work in his own life and in the millions of men he's coached since.
If you've listened to this conversation with Rich and you're feeling that gut-check and that maybe you've been on the pedestal side of one too many relationships, I want to invite you to something big.
On Wednesday, August 12th at 8:00 PM Eastern, we're running a live Iron Council Preview Call. Iron Council is our brotherhood…men who hold each other accountable, who don't let each other coast, who actually do the work instead of just talking about it. This call is a no-cost look at what that brotherhood looks like from the inside: how it runs, who's in it, and how it can change the way you show up as a man, a husband, and a father. Spots for the call are limited, so don't sit on this one.
Head to www.theironcouncil.com/preview right now and register for the August 12th Preview Call. Show up. Find your brothers. Build the life you're supposed to be living.
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