Most men are surrounded by people and completely alone. They've got coworkers, neighbors, guys from high school they still text but nobody who will tell them the truth, call them forward, or sit with them when things go sideways. That's not friendship. That's just proximity. And the difference between those two things might be the most important gap a man can close in his life.
Today I'm sitting down with Jimmy Rex, founder of We Are The They, author of BE ONE, and one of the most intentional men I know when it comes to building real brotherhood. We get into where men actually find high-caliber friends, how to tell the difference between a true friend and a liability, the masculine dynamics that make marriages and relationships work, and why most guys are betraying themselves long before anyone else gets the chance. This is a conversation that will change the way you think about the men in your life - and the ones who should be there but aren't.
Jimmy Rex is the founder of We Are The They, a global movement and coaching program built to give men the tools, community, and accountability they need to become the best versions of themselves. He's the author of two books — the bestselling You End Up Where You're Heading and his most recent work, BE ONE: How to Be a Healthy Man in Toxic Times — and the host of The Jimmy Rex Show, a top-rated podcast with over 500 episodes featuring some of the world's most compelling voices on masculinity, leadership, and personal development.
With over 20 years in real estate, Jimmy has sold more than 2,500 homes and participated in the sale of 4,000 more — including the most expensive home ever sold in the state of Utah. He's an investor or founder in over 35 private companies, owns more than 60 properties, and has been personally coached by Tony Robbins, Ed Mylett, and Neil Strauss. He's shared stages and podcasts with Andy Frisella, David Goggins, Lewis Howes, and Chris Williamson — and his message on what it means to be a healthy, connected, purposeful man has reached millions.
Just a quick break before I get back to it with Jimmy.I want to tell you about something on Tuesday, June 9th at 8pm Eastern. I'm hosting a live Iron Council Preview Call, and I want you on it.
If you've been curious about the Iron Council but haven't pulled the trigger yet, this is your shot. I'm going to give you a behind-the-scenes look at what the community is, what we actually do inside, and why the men in Iron Council are building the kind of brotherhood, accountability, and forward momentum that most men spend their whole lives looking for and never finding.It's free. June 9th. It starts at 8pm Eastern, and my goal is to give you everything you need to know to make a good decision about banding with us, or not. You can register at www.theironcouncil.com/preview right now. Don't sit this one out because the men who show up are the men who move forward. I'll see you June 9th at 8:00pm ET.
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