“Tough” is an adjective we often associate with our perception of manliness. But in the relative ease of modernity, men are becoming increasingly soft and pathetic. Being tough is no longer amatter of survival but a matter of choice. And, why wouldn’t you choose to be tough? It’s rhetorical but why are so many men weak?

My guest today, founder of MTNTOUGH, Dustin Diefenderfer is a man who knows what it means to be tough. He’s also training thousands of men to do the same though physical fitness that matters in the mountains and in everyday life. Today, we talk about the importance of brotherhood, the reason every man needs a purpose, passion, and plan, taking “tests” to quantify your progress, what he calls, “the 10-year rule,” the “Spartan Effect,” and so much more.

Dustin Diefenderfer

My guest today is Dustin Diefenderfer. He is an avid bow hunter, a fitness enthusiast, and the founder of MTNTOUGH, a fitness training company dedicated to improving the physical fitness of men for the mountain and for everyday life.

He grew up in the mountains and realized quickly there wasn’t training specifically catered to men who want to perform in the mountains, in the home, and in the walls of their business. So, he created it.

He now works with thousands of men across the globe including, CEOs, SpecOps members,Olympians, and Backcountry Hunters. The man’s passion for fitness and mental fortitude is second-to-none.

Show Highlights

• What does it mean to be tough?
• The importance of brotherhood
• Why every man needs a purpose, passion, and plan
• Taking "tests" to quantify your progress
• The "10 year rule"
• The Spartan Effect 

Merchandise

Men, I just came back from my home in Maine, and I brought the rest of my inventory back to Utah.

So, I’m happy to announce, the Order of Man store is officially back up and running. We’ve got hats, shirts, Battle Planners, decals, patches, and a whole lot more. If you’re looking for a way to support the mission to reclaim and restore manliness, this is a small and simple way to do it and look good in the process.

If you head to store.orderofman.com, you can check out all of our newest gear and our most popular merchandise that will help you look, feel, and perform well.

Again, that’s store.orderofman.com.

Support Dustin Diefenderfer

• • Instagram
  • X