One thing I’ve noticed with the over 500 guests I’ve had on the podcast is that they’re all relentless in their chosen pursuit. I’ve also noticed that all of them think they’re too dumb (to some degree) to fail – meaning they realize how crucial it is to be stubborn and hard-headed enough to keep going when all the “smart” people would quit.
My guest today, former Navy SEAL and founder of Born Primitive, Bear Handlon, is no exception. Today, Bear and I talk about cutting against the grain, why the VA is failing our veterans, why so many men are unwilling to take risks in their lives, how he would have done things differently, and when to burn the boats.
Bear Handlon is a former Navy SEAL and Yale graduate. After serving in the SEAL Teams for 8 years, Bear has grown his simple compression short business into a 9-figure clothing and apparel company from his garage. His company is Born Primitive.
He is a CrossFit competitor, Navy Seal, Yale Graduate, extremely successful business owner, and an advocate of veterans across the country. In fact, Born Primitive raised over $11,000,000 in November to pay off over 6,000 United States veteran’s medical bills in 2024. He is using his company to make a statement and help those who have served us the most.
And, in the meantime, building a brand that will become his legacy.
As a man who grew up without brothers, I always wanted one. Someone to push me, test me, laugh and play with, fight with, and improve my life with.
That wasn’t in the cards. So, instead, I created a band of brothers who would offer all the same levels of accountability and growth. It’s called the Iron Council. I remember the first man to ever join us, Mark Goblowski, and, as we’ve grown to serving thousands of men across the world, I can see how many men wished the same thing I did when I was growing up.
If you want to learn more and become a brother with us, go to www.orderofman.com/ironcouncil.
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