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IRON COUNCIL
ORDER OF MAN PODCAST
February 4, 2025

ANSON FRERICKS | How DEI and Bud Light Died


I recorded this podcast with Anson Frericks, former Anheuser-Busch Executive, about a month ago before Trump took office and began putting the final nails in the coffin of “Diversity, Equity, and Inclusion,” (DEI) at the federal level. But, even before that, we saw the decline and predicted the ultimate downfall of DEI initiatives with very notable cases such as the Bud Light fiasco and subsequent boycott.

Now, with Target, Amazon, Harley-Davidson, and more notable companies are dismantling these dangerous and destructive ideologies. Today, Anson and I talk about, why we’ve seen such a huge cultural shift against these policies, why companies truly started these policies in the first place (it wasn’t out of the goodness of their hearts), how consumers can take back culture through their purchasing power, and why DEI needs to die once and for all.

Anson Frericks

Anson Frericks is the founder of Athletic Capital and the cofounder of Strive Asset Management. 

Prior to founding Strive, he led finance, sales, and marketing operations as President of Anheuser-Busch Sales & Distribution Company. Having seen the ins and outs, Anson is well-versed in what makes a successful company and what breaks it.

He received his BA from Yale and his MBA from Harvard. And, as a newly published author with his first book, Last Call for Bud Light: The Fall and Future of America’s Favorite Beer, Anson adds to his resume as a man who understands and applies the “Protect, Provide, and Preside,” motto in his life.

Show Highlights

  • The Power of Authentic Branding
  • Corporate America and Censorship
  • When Companies Prioritize Politics Over Customers
  • The Bud Light Controversy and Corporate Backlash
  • The Influence of ESG and DEI on Big Business
  • The Fallout of Anheuser-Busch’s Marketing Misstep
  • Corporate America’s Struggle with Political Pressure
  • The Shift in Advertising and Audience Connection
  • How COVID and Social Movements Shaped Corporate Policy
  • The Role of BlackRock, Vanguard, and State Street
  • The Future of Free Speech in Business
  • The Power of Courageous Leadership in Shaping Industry
  • The Next Era of Defense and Innovation



THE MEN'S FORGE


Men, the Men’s Forge Event is shaping up. It’s going to be held just outside of St. Louis on May 1st- 4th and it’s going to be an event unlike any other. I’ve partnered with Larry Hagner, Matt Beaudreau, Connor Beaton, and Matt Vincent to revolutionize how conferences and events are going to be held moving forward.

And, I want you at inaugural event. If you’ve ever asked yourself, “How do I find good men to band with?”, “What do I need to do to succeed in life?”, or, “How can I get rid of all of my past BS so I can move on with life?”, these are all questions we’re going to help you answer.

And, while you’re there, everything is included from food to lodging to events, activities, and presentations. We’re changing the game and you’re a big part of that. Get registered at www.themensforge.com.


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