"Well done is better than well said"
- Benjamin Franklin

Every time you say, “I’ll get that to you” or “I’ll follow up next week,” you’re cutting a check. The only question is — will it bounce?

Most guys don’t mean to flake. They just forget. Or get busy. Or move on to the next thing. But none of that matters to the person you left hanging.

You said you’d do the thing? You gotta do the thing — even though it’s not actually about doing the thing.

It’s about integrity.

A man who habitually breaks his word doesn’t just lose trust — he loses himself. Confidence fades. Doubt takes over. Not from lack of strength, but from lack of self-respect.

If you don’t take your word seriously, no one else will either.

Do you follow through with your follow up?