There's a lie you've been told your whole life.
"Find yourself."
As if the man you're supposed to become is hiding somewhere. As if you just need the right retreat, the right book, the right moment of clarity, and suddenly he'll appear.
He won't. Because he doesn't exist yet.
You don't find the man you want to be. You build him.
"Finding yourself" is passive. It puts you at the mercy of whatever you stumble upon. It lets circumstances define you... and that's the trap.
If you're "finding" yourself, something outside of you gets to decide who you are. Your past. Your trauma. Your tendencies. You become an archaeologist of your own limitations.
Building yourself is sovereign.
A man who builds himself decides who he's becoming and goes to work. He develops discipline. He earns his confidence. He creates his purpose.
Stop looking. Start building.
Free tools, tactics and techniques to help you be the man you were meant to be.
