We all know that one guy who is tough, resilient, loves a fight, and can make things happen, even when he’s behind. I think, in a way, we all want to be that guy. I’m convinced that a man who is scrappy is a man who can achieve everything he wants in this world – even if it first seems out of reach.
My guest today, Pete Roberts, agrees. And, he knows a thing or two about the resourcefulness and scrappiness it takes to revive an American tradition – manufacturing. You know him as the founder of Origin and Jocko Fuel. Today, we talk about the power of purpose, how and why a man needs to define success, regular people building irregular things, what he looks for in people to hire and promote to leadership in his organization, and making yourself capable of carrying burdens.
Pete Roberts is the founder and CEO of Origin, a company dedicated to bringing American manufacturing back to life through high-quality apparel, boots, and nutritional supplements. With a background in Brazilian Jiu-Jitsu and a passion for craftsmanship, Pete built Origin from a small startup in rural Maine into a globally recognized brand. His mission is rooted in independence, self-reliance, and creating opportunities for American workers by reviving forgotten mills, factories, and trades.
Beyond business, Pete is a visionary leader who embodies grit, discipline, and resilience. His story is not just about building products—it’s about building a movement to restore pride in American-made goods. Whether on the mats, in the factory, or behind the mic, Pete Roberts challenges men to reclaim their heritage, embrace hard work, and lead lives of purpose.
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Free tools, tactics and techniques to help you be the man you were meant to be.
