IRON COUNCIL

— ORDER OF MAN PODCAST —

August 18, 2020

Optimization Through Discomfort | KIP FULKS

HOME > PODCAST ARCHIVE

Ryan Michler: Family Man, Business Owner, Founder of Order of Man

Optimization Through Discomfort | KIP FULKS

Ryan Michler: Family Man, Business Owner, Founder of Order of Man         Ryan Michler: Family Man, Business Owner, Founder of Order of Man        
Optimization Through Discomfort | KIP FULKS           Optimization Through Discomfort | KIP FULKS          
More
Speed: 50% Speed: 75% Speed: Normal Speed: 125% Speed: 150% Speed: 175% Speed: Double Speed: Triple
Back 15 seconds
Forward 60 seconds
More
more
    Speed: 50% Speed: 75% Speed: Normal Speed: 125% Speed: 150% Speed: 175% Speed: Double Speed: Triple
    Back 15 seconds
    Forward 60 seconds
    Currently Playing

    You wouldn’t be listening to this podcast if you didn’t want to improve your life to some degree. In fact, I’d argue that most of you are interested in optimizing every facet of your life.

    And, that’s exactly what my friend, avid bow hunter, co-founder of Under Armour, and founder of Big Truck Farms and Brewery, Kip Fulks talk about today. This is a fascinating discussion with an extremely fascinating man. We talk about manufacturing discomfort, becoming good stewards over all of our resources, developing undaunted courage, managing ourselves well, and optimizing our lives.

    [quote cite='Kip Fulks' align='none']"Equal resistance often has an equal payback." Tweet That[/quote]

    Kip Fulks

    Kip Fulks

    I met Kip Fulks years ago through Instagram. We spent some time hunting in Arizona and I’m always left fascinated and inspired by our conversations. He’s a very deep and probably one of the most interesting thinkers I know.

    Kip is an avid outdoorsman, played professional lacrosse for 10 years, is one of the original partners of Under Armour where he helped build the organization into a multi-billion dollar business, and now owns and operates Big Truck Farms and Brewery where he has learned from scratch how to craft beer without any prior knowledge or experience.

    I’ve been asking Kip to come on the podcast for years. You guys are going to enjoy this one.

     

    [quote cite='Kip Fulks' align='none']"If we continue to consume Mother Earth, she won’t continue to be here." Tweet That[/quote]

    Show Highlights

    • Made in America
    • Working your ass off
    • Problem-solving
    • Loving the struggle
    • Going around the wall
    • A consumer society
    • Big Truck Brewery
    • Driven by beliefs
    • Managing wildlife
    • Making a sacrifice
    • Experiencing doubt
    • The common denominator
    • Watching others rise
    • Pushing past comfort
    • Overcoming roadblocks

    [quote cite='Kip Fulks' align='none']"Positive reinforcement is really good if it's coupled with a struggle or sacrifice." Tweet That[/quote]

    30 Days to Battle Ready

    Gentlemen, whatever your battle is, you cannot possibly win unless you have a clear and effective strategy for securing victory.

    Most men go at life with a shotgun approach, shooting everything they see, and no real method or system for ensuring they hit the target they’re after.

    So, whether you’re trying to salvage your marriage, lead your wife and children well, lose that spare tire around the mid-section, compete in an Iron Man, start a new business, secure a promotion – or generally trying to improve yourself in some way, the 30 Days to Battle Ready program has you covered.

    Over the course of 30 days, you’ll work through 4 phases to develop your own Battle Plan so you can attack life in whatever way you see fit and actually produce the results you’re after.

    Thousands of men have gone through the free program. It’s time for you to go through it as well and make yourself Battle Ready.

    You can sign up at www.orderofman.com/battleready.

    Connect with us on Instagram and Twitter

    Subscribe to our YouTube channel at www.youtube.com/orderofman

    Please leave us a rating and review

    Support Order of Man by picking up some new merchandise in our store

    Connect with Kip Fulks

    Become a More Capable Man

    Get our latest strategies, protocols, and tactics for becoming the man you're meant to be.

      We aren't going to spam you and you can opt out at any time.

      Upcoming Men's Events

      THE ORDER DISPATCH

      Free tools, tactics and techniques to help you be the man you were meant to be.

      Copyright © 2025
      Website By 
      cross